BrandBoyz

  As online shopping becomes so popular and traditional commerce markets become boring, various new trends can be seen. E-commerce and  social commerce   are among the trends. Before discussing the differences we should first understand their similarities. E-commerce and  social commerce  are carried out with the help of electronic highways; the internet. Both of them find audiences through  online medium  and sell their products and services to various customers. E-commerce is so widely used and   has the largest market in the world, so it can be said that it has a global trade scope. These companies know how to keep up with market demand and adopt corresponding strategies, thus providing them with more sales opportunities. But at the same time, they also have expensive marketing cost. They track their customers with insights and analytics. Personalized messaging and instant response make the loyalty clause stronger. Scalability and  potenti...

  Since Instagram’s creation, it has evolved with new features and a community of 1 billion monthly active users worldwide. With such a huge audience it has become the ‘talk of the town’ social media platform. We are all acquainted with the  IG  stories and its usage in our day-to-day life, Instagram introduced  IGTV  (Instagram TV) feature in June 2018 which changed the out-and-out scenario of social media engagement and was seen as a leap move. After the launch of  IGTV ,   Instagram has more than one million installs per week. With this in mind, it is clear that the future of marketing is video content. When asked to choose between reading a 200-page book and watching a 1-hour video, the person is more likely to choose the video option. You see, how important the video is!? IGTV  can publish a 60-minute long video because it can express things to its followers in a more refined way, so it can help promote blog or corporate development. It invit...